01 / Google Cloud / The New York Times

The archive comes alive.

Millions of photographs. Generations of stories. A customer’s extraordinary archive becomes a human story about memory, discovery and what technology makes possible.

01 / Google Cloud / The New York Times

The archive comes alive.

Millions of photographs. Generations of stories. A customer’s extraordinary archive becomes a human story about memory, discovery and what technology makes possible.

01 / THE CHALLENGE

How do you find a story inside millions of photographs? The New York Times archive held generations of images, with valuable information on the backs of the prints. Google Cloud helped turn that material into a searchable resource for the newsroom.

02 / THE IDEA

Following the NCAA campaign, this was another way to show the technology through a customer’s real problem. It gave other leaders a way to imagine what might be possible with the information inside their own companies.

03 / LOOK CLOSER

A photograph is only half the story.

Turn it over. Names, dates, places, handwritten notes. The information that gives a photograph its meaning was often right there on the back.

The challenge was making all of it discoverable. Google Cloud helped connect the image with its context, giving the newsroom a new way into its own history.

Photographs and filing cabinets in The New York Times archive.

History, ready for its next story.

A real problem. A remarkable customer. A way to help other companies imagine what could be hidden in their own information.

WATCH / THE FILM

THE PEOPLE BEHIND THE POSSIBILITY

Inside the archive.

Meet the people bringing these photographs back into the life of the newsroom. The original customer film follows the work from their point of view.

04 / Google Cloud / NCAA

The game became the demonstration.

Google Cloud needed to establish itself as a major player. The 2018 Final Four became a live product demonstration, using game data to make predictions and turn them into a halftime television ad.

Explore the story ↗

Keep exploring ↓

04 / Google Cloud / NCAA

The game became the demonstration.

Google Cloud needed to establish itself as a major player. The 2018 Final Four became a live product demonstration, using game data to make predictions and turn them into a halftime television ad.

Explore the story ↗

Keep exploring ↓

MORE OF THE WORK