04 / Google Cloud / NCAA

The game became the demonstration.

Google Cloud needed to establish itself as a major player. The 2018 Final Four became a live product demonstration, using game data to make predictions and turn them into a halftime television ad.

04 / Google Cloud / NCAA

The game became the demonstration.

Google Cloud needed to establish itself as a major player. The 2018 Final Four became a live product demonstration, using game data to make predictions and turn them into a halftime television ad.

01 / THE CHALLENGE

First-half data was used to predict second-half statistics. Those predictions then had to become a television ad, assembled and delivered in time for halftime. Creative, media, data and engineering teams built and tested the system to make that possible.

02 / THE IDEA

The campaign helped put Google Cloud on the map by showing the technology in action. The product’s capabilities became the story. The campaign won a Gold Lion at the Cannes Lions International Festival of Creativity.

WATCH / THE FILM

RECOGNITION

Gold Lion / Cannes Lions International Festival of Creativity

The live predictions.

MORE OF THE WORK