NOTES ALONG THE WAY

Thinking out loud.

John Zissimos and Matthew McConaughey on set

What makes a story worth telling?

It's easy to get excited about an idea and start making things. I love that part. But it helps to stop for a minute and ask what we're actually trying to do. Who's going to see this? Why should anyone care? Sometimes figuring that out is the hardest part of the whole job.

Read the story

Conversations along the way.

Susan St. Ledger / Okta; republished on John’s site

Talking Work-Life Understanding With Okta’s New CMO, John Zissimos

People leadership, customer truth, family, trust and team culture.

John Zissimos

You can never be great at work unless you're first exceptional at home.

Leadership amid uncertainty, workload clarity and home/health priorities.

Nick Westergaard / On Brand; republished

Building the Brand Experience Inside and Out at Salesforce

Brand, customer stories, internal creative culture and connected experiences.

John Zissimos / Salesforce; republished

3 Ways to Create Stories that Resonate with Your Audience

Storytelling craft, change, honesty and audience interest.

John Zissimos / Salesforce; republished

What I’ve Learned About Innovation.

Fresh perspectives, empathy, leadership evolution and turning ideas into reality.

John Zissimos / Salesforce; republished

Welcome to the Age of the Customer

Customer experience and connected business transformation.

Salesforce Newsroom

The Million-Dollar Puzzle

A conversation with Salesforce Newsroom about the creative process behind the MrBeast Super Bowl campaign.

Thinking / People and AI

The creative operating system.

The story, the team and the tools belong to the same conversation. A creative operating system connects the brief, shared context, experimentation and making, so people can carry an idea further.

CONTACT

Get in touch.

For projects, consulting or speaking engagements.

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