01 / Salesforce

A company evolves.Its story moves forward.

Customer stories, brand films and shared experiences.

01 / Salesforce

A company evolves.Its story moves forward.

Customer stories, brand films and shared experiences.

SALESFORCE / SELECTED WORK

A company evolves.
Its story moves forward.

A company evolves.
Its story moves forward.

A company evolves.
Its story moves forward.

Two chapters at Salesforce, from building an in-house creative agency and a new way of telling customer stories to renewing the brand for the agentic era. The work brings strategy, storytelling and the people who make it possible together.

Two chapters at Salesforce, from building an in-house creative agency and a new way of telling customer stories to renewing the brand for the agentic era. The work brings strategy, storytelling and the people who make it possible together.

What does the next chapter need?

What does the next chapter need?

The first eight years helped establish a storytelling engine built around the truth of what customers were accomplishing. An in-house agency brought the brand, campaigns and films together. Eight years after leaving, a personal invitation from Marc Benioff opened a new chapter: reigniting the brand, shaping its story for the agentic era and rebuilding the team to carry it forward. A new campaign organization, creative engineering roles and new ways of making gave that story a foundation for what came next.

The first eight years helped establish a storytelling engine built around the truth of what customers were accomplishing. An in-house agency brought the brand, campaigns and films together. Eight years after leaving, a personal invitation from Marc Benioff opened a new chapter: reigniting the brand, shaping its story for the agentic era and rebuilding the team to carry it forward. A new campaign organization, creative engineering roles and new ways of making gave that story a foundation for what came next.

SELECT A FILM

Back to selected stories ↗

Behind the work.

SALESFORCE FILMS

SALESFORCE FILMS

The customer is the story. A collection of brand and customer films showing how a company’s promise takes shape in people’s lives and ambitions.

Dreamforce / 2017

Dreamforce / 2017

An opening invitation, customer ambition and individual trailblazers. Different voices, sharing the Dreamforce stage.

Dreamforce / 2016

Dreamforce / 2016

From (RED) to Aston Martin, Fitbit, Schneider and Farmers. A collection that gives very different ambitions a shared stage.

Dreamforce / 2015

Dreamforce / 2015

Customers, care and community. An opening film and four stories that take the Dreamforce conversation into the wider world.

Dreamforce / 2014

Dreamforce / 2014

Education, customer businesses, analytics and a product launch. Each film opens a different part of the Dreamforce story.

Dreamforce / 2013

Dreamforce / 2013

Salesforce1, customer stories and community work. An early Dreamforce chapter about the people and possibilities around a connected world.

Design Leadership Conference

Design Leadership Conference

Bring different minds into the same room. A design leadership experience connecting story, science, architecture, diversity and the future of making.

Inside the Beast Campaign

Inside the Beast Campaign

The launch, the campaign films, the Super Bowl ad and the story behind them.

How the story comes together

How the story comes together

Made every quarter and released with earnings. Three and a half minutes bringing together what has happened, what matters now and where the company is going.

Behind the story

Behind the story

A story about people who take responsibility for others, and the work that makes their missions possible.

Behind the story

Behind the story

Rise and Shine

Rise and Shine

Agentic Marketing

Agentic Marketing

Salesforce Video Wall

Salesforce Video Wall

The first encounter with a company happens before the first conversation. The Salesforce lobby became a place to feel the brand’s sense of possibility.

CONTACT

Get in touch.

Get in touch.

Get in touch.

For projects, consulting or speaking engagements.

© 2026 John Zissimos

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