04 / Armada

An idea enters the world.

A startup, from the first idea to its introduction to the world.

04 / Armada

An idea enters the world.

A startup, from the first idea to its introduction to the world.

ARMADA / SELECTED WORK

An idea enters
the world.

An idea enters
the world.

An idea enters
the world.

A new company needed a clear story: what it stood for, what it was building and why it mattered. A new website and three films brought the mission, the founders and the platform into focus.

A new company needed a clear story: what it stood for, what it was building and why it mattered. A new website and three films brought the mission, the founders and the platform into focus.

How do you help people see the potential of something just beginning?

How do you help people see the potential of something just beginning?

The launch, founder and product films helped make Armada’s mission tangible in early investor conversations. By its public launch in December 2023, the company had raised more than $55 million. The films also helped introduce Armada to Microsoft. A $40 million round led by Microsoft’s M12 followed in July 2024, alongside a separate Microsoft partnership bringing Armada’s products to Azure Marketplace.

The launch, founder and product films helped make Armada’s mission tangible in early investor conversations. By its public launch in December 2023, the company had raised more than $55 million. The films also helped introduce Armada to Microsoft. A $40 million round led by Microsoft’s M12 followed in July 2024, alongside a separate Microsoft partnership bringing Armada’s products to Azure Marketplace.

The company’s introduction, brought to life online.

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© 2026 John Zissimos

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