07 / Salesforce / (RED)

A future worth fighting for.

Behind the fight against AIDS are people with lives to live. A documentary about treatment, dignity and the possibility of an AIDS-free generation, told through the people at the heart of the work.

07 / Salesforce / (RED)

A future worth fighting for.

Behind the fight against AIDS are people with lives to live. A documentary about treatment, dignity and the possibility of an AIDS-free generation, told through the people at the heart of the work.

A smiling woman in a red shirt, from the RED documentary

01 / THE CHALLENGE

The film moves between the lives of women affected by HIV and the network of people and organizations working to change what is possible. The Global Fund, (RED) and its partners become part of a human story about health, independence and hope.

02 / THE IDEA

Created for Dreamforce in 2016, it connects that work to the technology and support helping (RED) reach more people. The story belongs to those whose lives are changing.

WATCH / THE FILM

An event like no other.

A year of work comes together at Dreamforce. The brand, the message and the company’s next chapter take shape in one shared experience. The opening film is the invitation into that world.

Explore the story ↗

Keep exploring ↓

02 / Salesforce / Dreamforce

An event like no other.

A year of work comes together at Dreamforce. The brand, the message and the company’s next chapter take shape in one shared experience. The opening film is the invitation into that world.

Explore the story ↗

Keep exploring ↓

MORE OF THE WORK