05 / Salesforce / Inside the Beast

Thirty seconds.Two months of adventure.

A 30-second Super Bowl spot became a two-month adventure, introducing Slackbot to the world through a real customer story, a million-dollar puzzle and a campaign people could take part in.

05 / Salesforce / Inside the Beast

Thirty seconds.Two months of adventure.

A 30-second Super Bowl spot became a two-month adventure, introducing Slackbot to the world through a real customer story, a million-dollar puzzle and a campaign people could take part in.

01 / THE CHALLENGE

The Super Bowl was an opportunity to introduce Slackbot by putting it to work. MrBeast was already using Slack to run his business. That real customer story became the foundation for an adventure that invited people to use the product to solve a million-dollar puzzle.

02 / THE IDEA

Over two months, a connected series of films took audiences inside the business and into the challenge. The 30-second Super Bowl spot was one moment in a much larger campaign, with the product at the heart of the experience.

WATCH / THE FILM

Inside the adventure.

The launch, the films, the puzzle and the Super Bowl moment. A campaign that kept giving people a reason to come back.

06 / Google Cloud / NASA

The next question.

From the water around us to worlds beyond our own. A family of stories about the questions people ask, and the possibilities that open when they look for answers.

Explore the story ↗

Keep exploring ↓

06 / Google Cloud / NASA

The next question.

From the water around us to worlds beyond our own. A family of stories about the questions people ask, and the possibilities that open when they look for answers.

Explore the story ↗

Keep exploring ↓

MORE OF THE WORK