Salesforce / Company in motion
The story is being written while the film is being made. Leadership conversations, customer stories, global events and the latest developments have to become one clear narrative, right up to the deadline.
This recurring film began during John’s first chapter at Salesforce. It gives customers, investors and employees a shared understanding of the company’s momentum. In the agentic era, that understanding has to keep moving as quickly as the company does.
A story shaped in real time.
The format began during John’s first chapter at Salesforce as a way to bring company momentum into focus. The work continues every quarter, with the narrative and the production developing together.
Stay close to what is happening.
Work closely with leadership. Follow the conversations with the press and customers. Gather stories and footage from the company’s global events. The material comes from many places, at different stages of readiness.
Find the story that moves things forward.
Decide what the quarter means. What has changed? Where is the company going? What does the audience need to understand now? The script gives the highlights, accolades and announcements a shared direction.
Keep making as the story changes.
Writing, gathering footage and editing happen while the business keeps moving. The film comes together close to release, keeping pace with the latest company story.
A few minutes of film carry a quarter’s worth of change. The aim is clarity: a story people can understand, share and use to move forward.
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© 2026 John Zissimos
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