(What is the title of the film and the event or marketing campaign it’s part of? What problem is the film solving or what opportunity is it creating for us? If this is a customer success film, who will be in the film telling this story?)
(Who will be there and what's on their mind?)
(What is the core Salesforce message(s) in this film? What do we want to say, have the audience feel, think and do after they watch this film?)
(Was there a unique approach and implementation the customer deployed to succeed using Salesforce? Please list everything that makes us the only company that could say this. Our differentiation. Our unique selling proposition. Our core messaging of the brand/product. Features no one else has.)
(Any mandatories in terms of length, date, logos, content, etc.)