BIO

I am Salesforce's Chief Brand and Creative Officer, leading Creative, Brand, Design, Sports and Brand Sponsorships, Global Campaigns, and Customer Programs. My focus is on building an iconic, customer-centric brand through world-class storytelling, design, and experiences that drive engagement and business growth.

Previously, I was the founding Chief Marketing Officer at Armada.ai, where I created and introduced the Armada brand to the world. These efforts played a key role in the company’s emergence from stealth mode and successful Series A funding. I’m proud of the strong, collaborative teams I built and the culture of empathy I fostered at Armada, which remains the cornerstone of my leadership philosophy. I continue to serve as an Advisor to Armada.ai.

Before Armada, I was the CMO at Okta, leading the marketing efforts for the world’s leader in identity management. Prior to that, I served as VP of Creative, Brand, Media, and Customer Programs at Google, spearheading the team that expanded the Google Cloud business globally through design, storytelling, and strategic marketing.

This marks my return to Salesforce, where I spent over seven years in leadership roles, including Chief Design Officer and Chief Creative and Digital Officer. Reporting directly to Marc Benioff, I unified global stakeholders around a shared customer approach, guided the company’s brand across marketing, product design, events, real estate, and philanthropy, and led the internal creative agency during Salesforce’s meteoric rise from $1 billion to $10 billion in revenue.

I started my career in advertising at TBWA Chiat/Day and later held senior creative roles at McCann Erickson and J. Walter Thompson. Over the years, I’ve been recognized as an award-winning advertising and design executive, film director, and photographer.

I hold a Bachelor of Arts in Radio, Television, and Film from Temple University. I am a proud member of the Directors Guild of America, the Screen Actors Guild, and AFTRA. I live in the San Francisco Bay Area with my wife, Pam, and our daughters, Alexandra, Ellie, and Katie.

To learn more about my professional journey and work, visit LinkedIn and follow me via X and Instagram.